A woman with dark hair tied back, smiling, wearing a cream long-sleeve top and a cream pleated midi skirt, stands in a fabric or clothing store, holding a hanger with a pink floral garment and a fabric swatch.

Ashley Brown

Owner and Lead Planner

Turning disruption, newness, and loss into a budding business during a pandemic provided the impetus for The Event Collective.

Ashley began her career in the events industry while pursuing a broadcast journalism degree in Boston. Her outgoing personality and keen eye for creating something amazing was forged during her college days when friends had her planning their events. 

Early event planning began by booking, organizing, and marketing large concerts and events for spaces that held (and often exceeded) 2,000 guests. Drawn by the excitement and warmth of South Florida, Ashley moved to Boca Raton in 2011 where her first position literally brought her straight to the beach as the Director of Marketing and Special Events for a high-volume oceanfront restaurant. 

Ashley’s entrepreneurial spirit emerged while witnessing her parents’ work in the hospitality industry as restaurateurs. The desire to pursue this career was further solidified while planning her own wedding. In addition to creating amazing events over her 20-year career, she earned her certifications in Meeting & Event Manager, Wedding Planning, Wedding Venue Management, and Hospitality & Tourism management. 

Ashley, along with her husband Matt, her daughter Blakely, and fun-loving golden retriever Charlie Brown, live, work and play in Palm Beach County.

Meet the Team

  • A young woman with long dark hair smiling, wearing a sleeveless light-colored top, standing indoors in front of large windows.

    Gabriella

    EVENT COORDINATOR

    I get to bring the party, the pretty and the magic all in one day! There is nothing more rewarding than seeing special moments turn into meaningful experiences.

  • A smiling woman with long, wavy blonde hair wearing a black top in an office setting with large windows in the background.

    Kathleen

    EVENT COORDINATOR

    Turning ideas into unforgettable moments is my kind of magic!

  • A smiling woman with dark brown hair, wearing earrings and layered necklaces, in a bright, modern indoor setting.

    MaryBeth

    EVENT COORDINATOR

    To see your excitement and gratitude when your vision is brought to life is incredibly rewarding.

  • Michael

    EVENT COORDINATOR

    There is nothing more rewarding than being a part of your most cherished day, bringing calm, confidence, and a touch of magic to each moment.

  • Close-up of a woman with short brown hair and earrings, smiling softly, indoors with bright lighting and blurred background.

    Lisu

    EVENT COORDINATOR

    To celebrate and to serve is truly an honor.

A celebration that feels as beautiful as it looks.
Our team curates an experience filled with grace, emotion, and unforgettable moments.

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